As a team of former C-level executives and entrepreneurs, we know what it feels like to be in your shoes. We work with business leaders to shape new businesses, open new markets, build business plans and develop funding strategies and pitches for investors.

Our offering includes:

  • Strategic Assessments & Benchmarking
  • Financial Modeling
  • Business  Plan, Executive Summary & Investor Presentation Development
  • Funding Strategy

Purpose Branding ™

We passionately bring to life brands with a sense of purpose, helping you reach and engage consumers who seek meaning in their purchasing decisions. We leverage our deep experience in luxury and consumer products, where powerful brand experiences translate to high margins and high engagement.

Our offering includes:

  • Foundation Formation: brand story, brand values, positioning ,
    customer segmentation, tone of voice
  • Naming & Nomenclature
  • Visual Identity
  • Purpose Marketing

Go To Market

Our expertise sits at the crossroads of the retail, sustainable lifestyle and digital worlds. We craft integrated sales & marketing strategies and harness the power of social media. We help you execute by securing and training necessary resources.

Our offering includes:

  • New Product/Service Launch
  • Marketing Campaigns
  • Distribution Strategy
  • Web Marketing & Social Media Strategy
  • E-commerce

Smart CSR ™

Smart CSR™ is a true business solution. It means looking at CSR in an innovative way that strengthens brand equity, drives growth and delivers higher returns. We integrate the traditional components of CSR (sustainability management, corporate citizenship initiatives and stakeholder engagement) into your core business strategy. Our "smart" approach breaks down the silos and delivers measurable results.

Our offering includes:

  • Smart CSR™ Audits & Benchmarking
  • Smart CSR™ Strategy & Implementation
  • Smart CSR™ for Small Businesses
  • Social Innovation: products, partnerships, marketing
  • Sustainability Innovation: new business models, products and services
  • Strategic Philanthropy


Sequoia Lab Venture Partners™ is our by invitation-only community for next generation start-ups and small/medium size companies with a strong social or sustainability innovation component. Our members receive a comprehensive package of benefits, including:

  • One-on-one consultations with discounts on further hours
  • Private access to the group via thematic e-mail groups
  • Promotion on our website, newsletter and social media
  • Network introductions
  • Quarterly gatherings

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