ePhare

ePhare.com is a social commerce platform providing exclusive access to everything new, first. Here, brands launch their newest offerings and engage with early adopters and super influencers. Think of ePhare as your invitation to the Red Carpet premiere for new products, services, content - really anything and everything new.

Alicia Keys/AKW

AKW is the business arm of Alicia Keys, the multi-platinum, 15 Grammy award-winning musician, actress and philanthropist. As strategic advisors to AKW, we have been involved in a number of social and business projects including brand strategy and development, market analysis and venturing, and business concept and business plan development -- most recently for I Am a Super Woman.com

Grameen America

Grameen Bank is the world’s leading micro-finance institution, founded by 2006 Nobel Peace laureate Muhammed Yunus. Grameen has disbursed over $8.1 billion in micro-loans. Grameen America provides micro-loans to America’ poorest, serving a community of over 5,000 borrowers. Sequoia Lab is a strategic advisor to Grameen America, assisting the non-profit to define its strategy and development plan, and to develop its corporate, foundation, and public outreach campaigns.

The Barber's Daughters

This jewelry line welcomed a new investor and wanted to prepare for global expansion. We created a visual platform to reflect the strategic shift, elevating and differentiating the brand’s positioning.

The Greenwich Hotel

For this Robert De Niro-owned property, we were invited by the General Manager to craft a vision statement and service philosophy which would define the hotel’s values, positioning and qualities for staff and vendors.

GustOrganics

GustOrganics is the first USDA certified 100% organic restaurant in the United States. We assisted the company founder in the areas of strategic development, financial planning and brand building.

Lactalis American Group

For the U.S. subsidiary of Lactalis, the $11 Billion world leader in dairy, we worked with the executive team to identify key profitability drivers and strategic priorities; assess product portfolio for volume and niche opportunities; develop new branding, segmentation and products capitalizing on Lactalis’ value-add and competitive advantages; redefine marketing and technical tools (website, tech sheets, etc.); and prepare a Go-to-Market strategy.

Dior

For the U.S. subsidiary of this LVMH-owned luxury house, we designed and delivered a pilot training program for boutique managers and retail staff focusing on brand values, in-store experience, personal style and etiquette, and retail staff management.

ArtWeLove

Mintbox

Mintbox connects its members with a roster of fashion & lifestyle brands, offering exclusive discounts and access to on-line and in-store events. We were asked by the founding team to shape a clear vision, positioning and product strategy from their initial idea.

Sophie Théallet

The designer was awarded the CFDA/Vogue Fashion Fund award in 2009 and is considered one of the most promising design talents in women’s ready-to-wear. For her self-financed label, we created a 5-year development and financial plan for investors, including branding and PR strategy.

YellowBrck

Chesneau

We worked with the luxury leather goods designer, Edmond Chesneau on the development of a new business proposal that integrates a CSR program through the core business structure. We are managing the movement of certain aspects of production to Africa as well as establishing a training program to teach local Africans the art of leather goods production.

Life Tone

Life Tone and Brand Tone work in the field of mobile health and mobile education, utilizing mobile phone applications and the new Solar Phone in developing countries to provide health and education services. We advised on operational strategy for the developing world and provided access to impact investment opportunities within the US.

Boston College

As a consultant for Boston Collage’s Charles B. Seelig Chair of Philosophy, Richard Karney, we provided operational and development support for “Facing the Stranger;” a program based on humanitarian work in four divided cities throughout the world: Mitrovica, Jerusalem, Derry and Bangalore.

Konbit at the MIT Media Lab

We advised on the start-up of Konbit at the MIT Media Lab. This is a new program that helps organizations source local labor in crisis situations instead of relying on their internal employees. Natives (illiterate or literate) call an automated service which records their skills and NGO’s search the data base for local labor needs. We acted as an advisor in the development of the program and created support networks within the public, private and nonprofit sector in the US and Haiti.

Totsy

Sequoia Lab founder Guillaume Gauthereau is a co-founder and CEO of totsy.com, the first private sale site focused on mothers and families. He is responsible for overall company strategy, as well as brand strategy and financing.

Wave Management Group

Guillaume co-founded Wave Management Group to develop and operate Eco-Luxury properties globally while supporting local communities. He crafted the overall strategy and business plan, including identifying the sustainable and socially responsible components and partners. He was also responsible for brand positioning.

living épanoui®

Sequoia Lab’s Principal Elisa founded living épanoui®, a wellness and lifestyle firm, in 2007. Epanoui is the French word for “in full bloom.” Elisa works with private and corporate clients such as GE, Credit Suisse and Barclays Capital, offering coaching and guidance in the areas of eating well, creating habits that energize, and focusing your life on the essentials.

Yelo Spa

A worldwide developer and operator of innovative spas specializing in reflexology, sleep therapy, massage, and skin care, the spa needed to develop and execute a global growth strategy. We created an IP-centric revenue model focused on licensing, franchising and spa management. We also structured, negotiated, and closed deals in Asia, Europe, and the U.S. that resulted in high margin, multimillion dollar, recurring revenue streams. This strategic planning resulted in Yelo being able to concentrate on high value, high margin, growth areas that leveraged its substantial investment in brand and proprietary technologies.